GIBS Base of Pyramid Hub
The GIBS BoP Hub works with multiple companies and arranges short courses, learning journeys into townships, engages in research and teaches BOP as a component on multiple corporate and academic programs. Our MBA programs also have a BOP elective in the second year. Below is a brief description of the distribution project. The GIBS BOP Hub has several corporate partners, Nestle, Nedbank, Adcock-Ingram, PepsiCo, BASF, and Nampak. We work with multiple corporations on smaller programs but these are paying and active BOP members. In 2011 after several business model workshops and learning journeys we developed a joint business model to attempt a pilot project in one of Johannesburg's townships called Diepsloot. The idea is to use the joint expertise and resources of our member firms to launch a collaborative distribution model. Part of the project is to partner with local 'spaza' stores to make them more competitive and include these micro entrepreneurs as partners in the distribution model.